What if it’s not about you, it’s about them? It usually is, even when it’s about what you want.

Want people to follow you? They might do it for you but they will definitely do it if they see how it benefits them. How will their life be easier or better?

Want someone to hire you? Again, it’s not about you, it’s about what you can do for them.

Look I get it. I’ve been on both sides. But when I’m hiring, I’m trying to get help for what I want. I’m trying to solve a business problem. I care about you. Really, I do, but I’m still going to hire the person I can prove to myself is going to solve my problems at the least cost to me in terms of time, energy and yes, within reason, money.

The trend toward key word driven and automated review of resumes makes it hard to find the unusual candidate, the creative curious one, the community committed one, the one with passions beyond the office

I’m probably going to ask you questions you may think are silly, in order to make distinctions between my final candidates. That might mean creative problem solving or creative writing. That means I’m going to ask for references and ask them questions you may not expect.

What are you looking for that requires others to act on your behalf – choose you, follow you and so on? What’s in it for them.

What do you think? Have questions you want me to write about? Let me know.

Have a great week,